On this episode of the Academic Medicine Podcast, the journal’s editors–Bridget O’Brien, PhD, Jonathan Amiel, MD​, Megan Brown, MBBS(H), PhD, and Laura Hirshfield, PhD–join host Toni Gallo to share practical guidance for designing and reporting qualitative research. They make recommendations for getting started, choosing a methodology, and effectively using published guidelines. Then they dispel common myths around writing up and publishing qualitative research. While the advice in this episode comes from the editors of Academic Medicine, much of it also applies to designing and reporting qualitative research for other journals and publications.